The procurement team began the hunt for finding the most ethical, sustainable and high quality hemp fabric manufacturers. Our off-shore negotiators found the perfect manufacturer and we began to build the supply chain, and developed all the legal requirements to sell and advertise the product.

Whilst the product was being developed the digital team began building the brand from the ground up, including font style, colour schemes and of course, a full logo suite.

Our designers continued to create mountains of content for social media, including Instagram, Facebook and Pinterest, scheduling months worth of content for building awareness and a strong online following.

Our full-stack web developer Andrew, began building the WooCommerce website from the ground up, using the amazing design content and brand guidelines to match. We worked with the client to properly set up and test payment gateways including PayPal, Stripe and After Pay. We also developed an email capture strategy, using a ‘spin to win’ wheel on the website, enticing visitors to sign up to the newsletter for the chance to win hemp pillowcases.

Once product was ready and the website was live, we implemented a detailed digital marketing strategy through Facebook, Instagram, Pinterest and Etsy ads, utilising Jo Dope’s beautiful design work and brand guidelines.

The We Assist Co team built the entire business from the ground up, from manufacturing to marketing – and we couldn’t be more proud to work with such an amazing, sustainable brand which is making a real difference to the environment.