The gist.
- Design, source & manufacture a new Fibre-Optic LED Sneaker product
- Develop all aspects of the product, including packaging & legal requirements
- Source and negotiate with reliable freight and logistics partners
- Build an innovative eCommerce website to sell the shoes
- Design & create logos, brand suite & content
- Build, manage and grow the brand on Social Media platforms
- Set up, manage and run advertising campaigns through social media and email marketing
- Set up, manage and execute the entire production/sales process, from when it leaves the manufacturer to when it’s in the customers hands
The objective.
Work closely with the client to ensure his new business was successful from day one, building a cost-effective, reliable supply chain and a digital back-end with all the bells and whistles.
Build a loyal customer base and interest through clever branding, marketing and advertising online.