The gist.

  • Tear down, refurbish & re-design an underground Cocktail Bar in Melbourne's CBD.
  • Develop and create an exciting new brand, logo, website and menu for the venue.
  • visual assets.
  • Launch a grand-opening event for the venue.
  • Finish the entire project in less than 2 months.

The objective.

Transform a run-down, lifeless cocktail bar in the heart of Melbourne’s CBD, into an exciting new venue. Create an entire new brand for the venue including name, logo, website, digital assets, style, lighting and unique drinks menus.

How did we assist?

We started by looking at the wealth of potential the venue had, due to it’s underground-feel and outstanding location in Melbourne’s CBD.

After getting a feel for the potential of the venue, we began working on developing a strong, unique and quirky brand for the new venue, which developed into ‘The Locker’.

We began by re-designing the space, refurbishing tables & chairs, repainting, and developing a unique style for the venue. Working countless hours, we managed to transform the space with incredible lighting, sound, and furnishings.

We then built the backend of the business, including branding, website, logos, COVID-19 check in procedures, QR codes, unique drinks menus and more.

We launched the venue for its opening night on the 14th of May 2021 and have filled the venue with crowds of happy patrons.

How did we assist?

We started by looking at the wealth of potential the venue had, due to it’s underground-feel and outstanding location in Melbourne’s CBD.

After getting a feel for the potential of the venue, we began working on developing a strong, unique and quirky brand for the new venue, which developed into ‘The Locker’.

We began by re-designing the space, refurbishing tables & chairs, repainting, and developing a unique style for the venue. Working countless hours, we managed to transform the space with incredible lighting, sound, and furnishings.

We then built the backend of the business, including branding, website, logos, COVID-19 check in procedures, QR codes, unique drinks menus and more.

We launched the venue for its opening night on the 14th of May 2021 and have filled the venue with crowds of happy patrons.